Being a part of the industry, it is also imperative that we stay abreast of trends and developments in the industry. One way to do this is to study the market and understand where we stand with respect to our product. For this, we had undertaken a 360 degree SWOT analysis and the results reveal that Apollo TriCoat is ahead of any other tube manufacturers in the country in 3 ways – our products, selling techniques and organizational values. These are the three steps which keep us ahead of our competition and establish us as the rising star of the industry.
We foresee ourselves as not only the suppliers of high quality and cutting-edge products but as solution-providers. This way, we would elevate the bar, as the customers would derive a value add-on, which no other competitor could supply. We have a clear focus on value selling, as opposed to volume selling. Rather than pushing our products in the market at competitive prices, we feel that enlightening the customers about the benefits of the same would create an inducement towards the product. We would be able to benefit from this hook and establish a premium position the company in the market.
Our organizational values serve as the backbone of our day-to-day functioning and the urge for value creation for all stakeholders is woven into our DNA. These values act as guiding principles in all our decisions and actions. We have a very keen focus on cost management and relentlessly undertake numerous efforts, having institutionalized this area. Through the deployment of various state-of-the-art technologies like Microsoft Navision and Manufacturing Excellence to name a few, the leadership team monitors every aspect of manufacturing and carves out new ways of raising productivity levels. The company also commenced the construction of a new plant in April 2018 where we chose to install only the best-in-class machinery to boost long term efficiencies, which would give us an edge over the competition through lower maintenance and manufacturing downtimes. With these developments in progress, I am confident that we would be able to deliver unprecedented value growth in the times to come.