Mr. Rahul Gupta

Managing Director

It’s been a good year so far and the reports for the Indian economy in FY 2019-20 promise even better days ahead. Indian economy is expected to grow at 6.9% in the next year. The economy grew by 8.2% in Apr-June 2018-19. The industry sector is slated to grow by 6.9% as well in the FY 2019-20.
Across the world, steel remains at the heart of development and it’s only getting stronger despite the overall slag in the growth of the world economy. When it comes to employment, the industry employs more than 6 million people, not including the multitude of people involved in the related chains of the industry.
According to the World Steel Association, the steel demand in India is expected to grow by 7% in 2019-20. The demand may reach 1735 MT, thus being 1.3% more than that of last year. Going forward, an increased government impetus to boost infrastructural development and the “Make in India” initiative, smart cities, airports, new routes and gas pipelines are all set to propel this growth in India.

Being a part of the industry, it is also imperative that we stay abreast of trends and developments in the industry. One way to do this is to study the market and understand where we stand with respect to our product. For this, we had undertaken a 360 degree SWOT analysis and the results reveal that Apollo TriCoat is ahead of any other tube manufacturers in the country in 3 ways – our products, selling techniques and organizational values. These are the three steps which keep us ahead of our competition and establish us as the rising star of the industry.

We foresee ourselves as not only the suppliers of high quality and cutting-edge products but as solution-providers. This way, we would elevate the bar, as the customers would derive a value add-on, which no other competitor could supply. We have a clear focus on value selling, as opposed to volume selling. Rather than pushing our products in the market at competitive prices, we feel that enlightening the customers about the benefits of the same would create an inducement towards the product. We would be able to benefit from this hook and establish a premium position the company in the market.


Our organizational values serve as the backbone of our day-to-day functioning and the urge for value creation for all stakeholders is woven into our DNA. These values act as guiding principles in all our decisions and actions. We have a very keen focus on cost management and relentlessly undertake numerous efforts, having institutionalized this area. Through the deployment of various state-of-the-art technologies like Microsoft Navision and Manufacturing Excellence to name a few, the leadership team monitors every aspect of manufacturing and carves out new ways of raising productivity levels. The company also commenced the construction of a new plant in April 2018 where we chose to install only the best-in-class machinery to boost long term efficiencies, which would give us an edge over the competition through lower maintenance and manufacturing downtimes. With these developments in progress, I am confident that we would be able to deliver unprecedented value growth in the times to come.